sounds by the sound tote bags
The Problem
Visit Seattle exists to showcase the sights and sounds of Seattle in order to attract tourism. They wanted a tote bag to give to partners and create awareness of Sounds by the Sound, a TV show that features Seattle musicians while showcasing scenic Seattle locations. I was tasked with creating the bag's design as well as communicating with the retailer in order to get the bag printed to proper specifications.
The Process
I gathered inspiration images and pitched my idea of creating ocean waves which turn into sound waves to the marketing team. I received feedback as I refined my sketches, and eventually created my final design in Adobe Illustrator.
Inspiration
Sketches & Drafts
The Solution
I created a tote bag that calls attention to Sounds by the Sound and encapsulates the electric pulse of the city. The marketing team was satisfied with the result and was equipped to share them with partners.
