Case study #1: YakAttack DoubleHeader Packaging
The Problem
YakAttack is the industry leader in kayak fishing accessories. An important part of kayak fishing is being able to keep your paddle both secure and easily accessible. YakAttack’s best selling product is the RotoGrip Paddle Holder, which secures the paddle in a soft roller. However, consumers have been asking for a paddle holder that is offset from the kayak so it's out of the way and not covering their legs. YakAttack responded by creating the DoubleHeader with Dual RotoGrip Paddle Holders. My job was to create a packaging that was cost efficient, matched YakAttack’s current branding, and communicated the benefits of the product. The product also needed to be able to hang on retail shelves and look attractive next to other YakAttack accessories.
Paddle stored across kayak
Using DoubleHeader to store paddle next to kayak
Example of YakAttack retail products
The Process
I began by cutting out different sizes of cardboard to test what size and shape would best hold the product and contain all necessary information. Then, I designed a mockup of the artwork and printed it as a decal, which I applied to the cardboard to create a realistic mockup. We decided to reduce the size of the initial mockup in order to reduce waste and avoid bending during shipping. I also reached out to our print vendor to get quotes. Once I created a final mockup, tested the strength of the cardboard, and viewed the mockup next to other YakAttack products, the design was approved and we ordered the final packaging.
The Solution
Packaging that clearly states what the product is, how it is used, and how to set it up. I also created an icon that illustrates the difference in width between the top loading track disk and standard track disk. As a result, YakAttack received positive customer feedback and increased web sales.
Final Packaging, Front and Back
Final Product, Front
Final Product, Back
Customer Reviews
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Case study #2: say or play game packaging design
The Problem
Children in our own neighborhoods often suffer from emotional trauma caused by abuse, displacement, and homelessness.
In order to immerse myself in this subject, I spoke with experts who work with two different groups: children transitioning out of homelessness, and refugee and immigrant children. I also spent time interacting with and building relationships with these incredible children.
I learned that there is a need for a fun and easily accessible way to help kids cope with stress, anxiety, and anger. These children could greatly benefit from a game that encourages children to practice calming techniques with their parents or caregivers.
This was a project for the Seattle Pacific University Visual Communication Design program.
The Process
I researched, sketched, prototyped, and tested different game models that incorporated calming techniques. Then, I created the visual identity, brand, and packaging for my game.
Initial game board concepts
Initial game board concepts
Prototyping
Logo iterations
Brand Board
The Solution
I designed a card game using the "Truth or Dare" model, which allows players to discover their preferred calming techniques.
The game box includes: instructions (with parent/caregiver guide), 18 "say" cards, 18 "play" cards, stress ball, and a calming sensory bottle.
